what is SEO?

SEO stands for Search Engine Optimization. SEO is a subset of Search Engine Marketing (SEM). SEO is a process of setting up your website so it achieves high rankings of Search Engine Results Pages (SERP) from important keywords and/or key phrases. SEO uses a mixture of techniques, tools, and technical skills to get the desired results.

For online business, SEO is one of the most critical factors to your website's online marketing success. Most of the traffic on the Internet is generated by search engines. In order to appear alongside your competition in the search results, your website must be search-engine friendly. Moreover, to be competitive within the search results you need to take steps that convince search engines that your website is an authority and that your content is relevant for particular keywords related to your business. SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.

Benefits of SEO:

1.SEO increases targeted traffic to your website.
2.it helps in creating brand identity.
3.it creates better search engine positioning.
4.SEO helps you gain competitive advantage on internet.
5.it results in fast measurable ROI.
6.SEO boosts product sales and online visibility to your site.
7.SEO brings in free targeted traffic and hence results in low client acquisition costs.
8.SEO can allow you to compete efficiently and effectively against larger competitors.
9.SEO provides continuous online visibility to your site.
10.SEO is the cheapest marketing tool on the internet.