to increase revenue colors of ads plays vital role. if the colors are fade than the background then visitors ignore your ads. google recommend different color schemes to avoid ad blindness. you can increase your revenue by making ads more visible to visitors.
three color schemes are most succesfull in increasing your revenue.
1. blend
2.complement
3.contrast
To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don't want to spend a lot of time choosing ad colors, we recommend using our pre-designed Open Air palette.
To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.
To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using a palette with white background, white borders, and blue titles.
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